Items where Author is "Kotler, Philip"

Book

Kotler, Philip and Kartajaya, Hermawan and Setiawan, Iwan (2017) Marketing 4.0 Moving from Traditional to Digital. John Wiley & Sons, Inc, Canada. ISBN 978-1-119-34106-2

Kotler, Philip (2017) Marketing 4.0. PT Gramedia Pustaka Utama, Jakarta. ISBN 978-602-06-2117-3

Kotler, Philip (2016) A Framework for Marketing Management. 6th Edition ed. Pearson, England. ISBN 978-0-13-387131-9

Kotler, Philip and Lane Keller, Kevin (2012) Marketing Management. 14th ed ed. Prentice Hall. ISBN 978-0-13-210292-6

Kotler, Philip and Keller, Kevin Lane (2009) Marketing Management. Upper Saddle River, NJ Pearson Education, Inc.

Kotler, Philip (2003) Marketing insights from A to Z : 80 concepts every manager needs to know. John Wiley & Sons, Inc, Canada. ISBN 0-471-26867-4